Is today's internet neutral? Hmm... no, but the situation could get
much worse. Decisions and agreements which are now heavily discussed in
the US may result in a global paradigm shift.
When it comes to internet, there are typically following 3 parties involved:
- Internet Service Provider (securing the infrastructure and access for users and publishers)
- Content Provider (providing the content)
- Users (paying for the internet access and consuming the content)
Content
Provider achieved to capture the vast majority of the value through
clever business models (mostly based on advertising), but experience
extreme competitive pressure through "everything for
free" mentality which was established during the dot com boom among
users.
Internet Service Provider on the other hand experienced a
massive decline of their revenues (and profits) in the last years given
increased costs through exponentially higher bandwidth and traffic while
decreasing tariffs (through introduction of flat rates and low-cost
competition).
A natural result is a shakeout of weak players, a market concentration and a stronger desire to capture even more value.
While
Content Providers are relatively flexible in terms of business model
(they can introduce subscriptions, mobile versions, affiliate
partnerships, offline activities etc), ISPs are rather in a dead-end
street. They tried to extend their offer through triple-play offers
(internet, TV, mobile), but remained pushed to a niche of commodity
products with very small possibility of differentiation - where the
price decides everything.
And now - ISPs are trying to break free - their only chance is to change the rules of the game. What can they do?
- They
could enter the content business by offering own websites - but they
are not as competitive given lack of know-how and resources.
- They
could ask users to pay more - hmm... :-) while internet access became
commodity, they could artificially add value to their current offer,
for example by offering faster access to certain highly popular websites
such as facebook, youtube, google etc.
- They could ask content
providers to pay more - hmm... :-) while traffic became commodity, they
could artificially add value to their current offer, for example
by prioritizing of certain traffic.
Those last 2
alternatives sound like a hidden price cartel which would increase the
tariffs - what is not far from reality, while the consequences are much more significant than just price increases.
Internet
access is a regional business (independent whether mobile or fixed) and
through market concentration there are a lot of oligopolies out there.
In addition, there are also many integrated ISPs with one leg in the
content business.
So imagine now a scenario, where e.g. France
Telecom would prioritize the access to its own video website, so that
all the content is loaded within seconds - while for example access to
youtube.com would be degraded to slowly and unusable. Logical result -
the market share of youtube.com would go significantly down. Except...
Google agrees to pay a premium fee to be also prioritized. If Google
would not agree to pay - they could lose 40% of its users in France (who
have France Telecom as their internet access operator). And if Google
agrees to pay - other video websites would be in serious disadvantage.
So what could those do? Correct - they would have to pay as well to stay
competitive. Other ISPs would be stupid not to jump on the same train,
by making the same conditions and establish an additional significant
revenue stream.
And towards the end-users the principle would be
similar as it is already the case with cable operators. A client would
need to book an extra option which would allow him to access e.g.
youtube.com in a fast way.
What does it mean for us?
- Internet access would be more expensive - excluding low income persons and cutting them off from modern technologies even more.
- Content market would get even more concentrated - only the big players would survive, reducing competition.
- Entry barriers for new start-ups would increase artificially - limiting innovation and competition.
- Through higher operating costs, free content would become more rare - limiting choice and attractiveness of the internet.
Sounds like a really worst case, isn't it?
In reality - I see the presumption that our today's internet is neutral nothing more than an illusion.
ISPs
are already prioritizing different content. Own video and VoIP services
have always priority over normal websites thanks to QoS (Quality of
Service). (I)llegal P2P traffic is already limited or even blocked. Free
VoIP services such as Skype are also partially blocked (especially on
mobile data) with excuses of net stability etc. In terms of charges,
ISPs are already earning nice revenues by offering unlimited bandwidth
for its own B2B clients which use their datacenters, while limiting
access from external low-cost networks (sometimes even tier 1).
Take aways:
- Internet's
neutrality is a clear illusion, if taking into account that it was
already always controlled by large corporations (both access and
content).
- Attempts of ISPs to change the rules by becoming a
gate control - could create more than just a temporary price increase.
But rather a paradigm shift, from internet being a battleground where
the best concept and content wins into an oligopoly with large
corporations dividing the market among themselves.
Solution:
I
have my doubts that this development can be prevented (on the mid-term)
through governmental control. I rather believe in the force of users
and new innovative open technologies which would counterpart any "walled
garden". At the same time net neutrality from the technical point of
view is impossible to establish anyway, a company whose servers are
better connected will be faster by definition and a law ruling can not
solve this situation. Web 2.0. demonstrated that internet users evolved
and are not passive "lean back" content consumers anymore, but
active contributors who would not accept change in game rules with such
negative impact, but rather penalize those who try to establish it.