Bill Gates got it immediately. It took Andy Grove 10 years to figure it out, and 20 years for Steve Jobs.
There’s this thing in technology, almost a disease, where the definition of success is making the most. How many clicks did you get, how many active users do you have, how many units did you sell? Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best. That took a change in my own thinking when I came to the company. I had been in the Windows world before that, and that world was all about making the most. It still is.
“It took me four years to paint like Raphael, but a lifetime to paint like a child.”― Pablo Picasso
Disruptive Innovations Create Jobs, Efficiency Innovations Destroy Them
Amazon doesn’t have to guess what people want, it just has to wait for others to get it wrong. Amazon doesn’t innovate by crafting new product categories, like Apple does. It also doesn’t make much money selling its hardware. Instead, it takes all the data it gathers as the world’s biggest online retailer, breaks down exactly what’s available and what consumers want, then produces a piece of hardware that it can sell cheaply in order to bring consumers into its ecosystem.
This is what Arnold Schwarzenegger thinks about rules at FB’s campus.
And the thing I came to, thinking about this problem, was abundance breaks more things than scarcity. Society’s really good at managing scarcity. If something is really valuable but hard to do, we develop a profession and we have all these pricing models, blah, blah, blah. Once something becomes so cheap that it’s not worth metering anymore, that’s when real social change happens.
BMW i8 key… no further wishes