Tesla goes online-first

That’s bold! Elon Musk just announced, that Tesla will transform most of its store to service centers and sell it’s cars only through their website.

Keep in mind, Tesla stores are supposed to have the highest sales per square meter (even more than Apple) - and still online retail is seen as more effective (by Elon).

Anecdote: it took VW almost 15 years to start its own direct online sales (after Tesla did it). Let’s see how long it will take to transform the dealership strategy.