Forget gamification

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Rahul Vohra (founder of Superhuman, my favourite email app) spoke about how he designed an enterprise application based on 7 primary game design principles to make it fun, rewarding and productive.

Principles of Game Design:

  • Create concrete, achievable, and rewarding goals
  • Design for nuanced emotion
  • Create rapid and robust controls
  • Make fun toys, and combine them into games
  • Make the next action obvious
  • Give clear and immediate feedback with no distraction
  • Balance high perceived skill with high perceived challenge

Some quotes:

Game design is not gamification.

Games need goals and are a defining feature of games.

The best games create strong emotions because emotions are the foundation of memory.

YouTube videoSuperhuman's Founder on How to Move Beyond GamificationNothing is loaded from YouTube (Google) until you click (privacy). Or watch it on YouTube.

Source: a16z